OUR STORY
We are Brooke and Jarrett Whitney. We are a husband and wife team, we are a parent team, we are a family team - with Ryan, Shane and Delaney... and we hope you enjoy the delicious cookies we've created. We have been working hard to bring this dream to a reality and all of the Cookie Lab Fans have been very patient with us as we have navigated this process. Having really good cookies is one thing; having amazing support around you is the best! We successfully completed a Kickstarter(R) campaign in November 2020 which has allowed us some additional support to grow our marketing reach and build our operations. We started as Certified Cottage Food producers in Minnesota and we built a strong following doing what we could at that level. With nearly 30 years in retail, sales leadership, and business development; Jarrett brings his intense business focus and experience into a business that was once maybe just a hobby. Brooke brings her 20+ years of administration experience to the team to keep balance between Jarrett's ideas and practical business capabilities. What a great team!
As of March 2023, The Cookie Lab LLC is now a licensed Wholesale Food Manufacturer. After almost 3 years on this journey we have been able to secure wonderful commercial kitchen space that allows us to scale our business to the next phase - shipping nationwide, offering wholesale to vendors and increasing our footprint. We are accepting inquiries for vendors to carry The Cookie Lab cookies and frozen cookie dough - locally, regionally and nationally. As our business grows, so will our business practices and offerings. We hope you will join us on this journey and sign up for updates from us. This is a truly "Mom and Pop" small business with Jarrett and Brooke providing everything to make this business happen. We truly appreciate your support.
The Cookie Lab cookies are different from other cookies you may find and probably different from what you would expect. We have developed our own recipes in our "Lab" (aka - our kitchen) and our menu consists of both traditional cookie flavors and our own original specialty creations. We have made regular changes along the way until not only we were satisfied, but also the dozens of "Cookie Testers" that we worked with as well as the final consumers. All of this was done so we could bring you sweet treats without all the glam of a cookie fashion show. Our focus is truly on the cookie taste and texture more than anything.
As we have evolved our cookie business it became more evident that The Cookie Lab cookies were different from others and we wanted to hold on to that. So many cookies in the marketplace seemed to be the same. Most of them appeared to be the same large size, same texture and even many tasted the same. In recent years it seems that cookies have been made bigger and bigger. Not that this is a bad thing for everyone but it could be a bad thing if you end up not liking the cookie, or you end up not wanting to finish it. It seems a waste. At The Cookie Lab, we want you to enjoy a cookie as a "treat", not a meal. We want you to enjoy the cookie in a couple bites and, if you desire, grab another one right away or wait a bit and before you enjoy another one.
The Cookie Lab baked cookies are also Individually Sealed. Keeping the cookies sealed helps to promote freshness and they are also easy to freeze and enjoy at a later date (just let them defrost for a bit first). And, just like making the dough and baking the cookies - the packaging process is done by hand, by us; only steps away from the mixers and ovens. Once cooled enough, we get the cookies bagged and then packed up for delivery and pick up. We work to ensure the cookies are as fresh as possible when they get out the door to you. It's up to you how many you share or how quickly you want to devour them!
If you ever yearned for a homemade cookie because you know it's a better tasting cookie and you understand the effort and love that goes into those cookies... then you will agree that The Cookie Lab cookies (and dough) keep that alive for you. We can give you that homemade cookie taste... without having to do it all yourself!
"Keep Calm and Cookie On!"